COVID-19 Update: Our Physical Shop is CLOSED and we are shipping orders as normal
Royal Mail do have large delays so your item may take longer than normal to arrive
For Click and Collect please use code CLICKANDCOLLECT to Collect from the shop in Colne

Directions Hair Dye

La Riché Ltd have been established since 1981 - Directions Hair Colour was the first ever Hair Colour to launch in the UK. At the height of the fashion explosion these unique tubs of colour rocketed and have been supporting fashion trends and styles worldwide ever since, even landing themselves on many celebrity heads on the way.

With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour.

PeTA Cruelty-Free and Vegan

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