Directions Hair Colour
Create bold, head-turning looks with Directions Hair Dye—the iconic semi-permanent colour that lets you express yourself without limits. With an array of vibrant, mixable shades, it’s your go-to for bold transformations, subtle pastels, or artistic blends.

Wide-Opening Design: Easier access for brush application
Improved Seal: Tighter lid for less mess and longer-lasting dye freshness
Eco-Conscious: Fully recyclable and made with less plastic
Sleek new shape fits neatly in your bathroom or salon
100% Vegan
No Ammonia, Peroxide or PPD
Conditioning and Cleansing Hair Colour
46 colours to choose from
Colours are fully mixable with each other
Leaves Hair Smooth and Frizz Free.

Directions Semi-Permanent Hair colour are bright and bold. Say hello to the new pots with a fresh eye catching blue colour, don’t worry it’s the same vibrant hair dye inside.

Add bold colour and individuality to your look with Directions Hair Dye!

These vibrant, semi-permanent dyes are ideal for making a statement—whether you’re going for eye-catching streaks, statement making full-head colour, or subtle tones. The formula is vegan-friendly, cruelty-free, and conditioning to leave your hair soft, smooth, and brilliantly coloured. With a wide range of 46 shades available, and they can also be mixed with each other to create even more shades, Directions offers a fun, affordable way to change your look as often as you like. Perfect for festivals, creative styles, or everyday flair, and it’s also easy to apply at home.


Popular Colours:

Explore the full collection today and find your perfect shade!

Whether you’re switching it up for the weekend or expressing your everyday vibe, Experiment today with Directions Hair Dye that makes colouring your hair easy, fun, and fabulous.